Plan and execute PR and communication frameworks and strategies that turn heads, translating them into actionable plans, programs, and initiatives.
Develop and manage the PR and communication budget to achieve a balanced mix of paid and organic exposure.
Measure and report the performance of all PR and communication programs, assessing them against goals (KPIs and OKRs).
Identify trends and insights, optimizing spend and programs based on these insights.
Build relationships with the media to amplify our message.
Build relationships with local communities and government agencies.
Monitor media to measure the effectiveness of press releases, campaigns, and strategies.
Collaborate with internal and external stakeholders to ensure alignment and campaign execution.
Job Requirements:
A bachelor’s degree in PR, communication, marketing, advertising, or a related field.
Proven experience in PR and communication (minimum of 3 years) with a strong portfolio of projects and initiatives that have measurable impact.
Experience in conducting effective crisis management PR activities.
Experience with lifestyle, hospitality, tourism, ecotourism, and NGOs.
Excellent written and verbal communication skills in both Bahasa and English.
Strong leadership, team management, analytical, presentation, collaboration, and creative skills.
A strong network with media contacts.
A genuine passion for adventure, outdoor activities, active lifestyle, travel, tourism, hospitality, and sustainability, coupled with an insatiable appetite for continued learning in these areas.
